I decided to observe the Starbucks in the library from 4:00 to 4:30pm. I observed that the overall display of the coffee shop was modern with neutral relaxing colors and dim lighting. The majority of customers that came in were girls and a lot were on their cell phones or listening to their own music with headphones in. Some of the customers sat down and stayed either with their friends to hang out or they worked on their homework. Around 4:15 the line was out the door because people were getting coffee before their 4:30 class. I also observed that everyone got an iced coffee not hot and no one ordered anything to eat they just got their coffee and left. The data I collected suggests that college students are always on the go and it’s easier for them to order their drink and get to their next destination. The data could also suggest that college students are relying on the caffeine from the coffee to keep them going for the rest of the day.
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